AFAIC for ILE
As Far As I'm Concerned (AFAIC) is an experimental cycling team from the East Bay that is bridging the gap between creativity, teamwork, and community. They are testing the limits of what can be accomplished by a cycling team, riding bikes in a different way, focusing on community-centered storytelling, and looking for new ways to grow and engage the cycling world and beyond.
We recently partnered up with AFAIC’s creative team to showcase some of our cycling focused bags on an evening ride through downtown Oakland. Check out the campaign below, learn more about AFAIC online and on Instagram, and keep an eye out for some awesome projects they have in store for the coming months.
Art Direction: AFAIC
Photography: AFAIC & Andrew Judd
